WHO WE ARE
ABOUT VILLAGE APOTHECARY
Village Apothecary is a woman-owned modern fragrance house based in Birmingham, Alabama.
Founded in 2020 by Jordan Maxey, the brand was born from a desire to create something fun, unique, and worthy of a cult following. What started as a home fragrance line has grown into an expanding custom and wholesale presence across the Southeast and beyond.
Every product is hand-poured, five minutes from Downtown, using clean, high-quality ingredients. Village Apothecary takes a thoughtful, community-first approach, building real relationships with retail partners and customers who value intentionality, craft, and a fragrance experience that feels both exclusive and accessible.
The brand has been featured in Southern Living Magazine and is carried in 25+ independent retail locations, with a growing direct-to-consumer audience that spans more than 25 states.
MEET THE FOUNDER
Jordan Maxey
Founder + Creative Director
By way of Florida, Jordan has planted roots in the Southeast and built something the region's independent product development scene has been missing: a modern fragrance brand that treats scent as a creative, accessible medium.
In an industry where clean beauty has been "precious," Jordan takes a different approach, one that invites people into the world of fragrance. Her growing network of artists, boutiques, coffee shops, and indie businesses reflects a founder who is as intentional about where her products live as how they smell.
